Hear the story of how Sharesies came to be. Their app makes investing super easy and cheap, starting with as little as $5.
Sharesies launched to great success just 9 months after the idea was formed. Their approach is a master class in building and growing a startup.
Here are just a few reasons for their success, that Sonya and I discuss in depth:
“Sometimes you can get into building stuff people don’t like or don’t want, when an email would have done. Or you can spend heaps of money on campaigns to highlight something your product should have just done in the first place. What you decide to build is really important and I think it’s about having all the inputs you need to make the decisions.”
Sonya, on why it’s essential to combine product and marketing
PS. In the interview, Sonya talks about an app that filters job descriptions for gender bias. That app is Textio